How Nike Turns Controversy Into Dollars - YouTube
Nike Does It: Embracing Controversy And Deepening Customer Relationships
How Nike's "Just do it" became a slogan about activism too | CNN Politics
A Brief History of Nike Using Advertising to Address Social Issues
Corporations May Not be in Solidarity with Social Issues but Are with Your Money | Al Día News
Nike Nearly Dropped Colin Kaepernick Before Embracing Him - The New York Times
Nike takes heat for new Kaepernick ad — but is social activism just the new ad hook?
Can brands truly support social issues? A Gillette and Nike case study.
Nike sales booming after Colin Kaepernick ad, invalidating critics - ABC News
Colin Kaepernick 'Dream Crazy' Ad Wins Nike an Emmy - The New York Times
Nike historically finds success endorsing social issues in ads
How Nike Reframed Brand Purpose In The Age Of Social-conscious Marketing - The Drum
Colin Kaepernick more popular among Nike customers than with the general public | YouGov
Why Nike was right to feature Colin Kaepernick in its controversial new ad | Reuters Events | Sustainable Business
10 brand campaigns that took a stand on social issues
Nike and Kaepernick: The Dilemma of Corporate Social Activism - Impakter
Nike Ads Made Social Statements Throughout Its History
Nike "Until We All Win" campaign — Deja Corprew
Behind Nike's Decision to Stand by Colin Kaepernick | The New Yorker
Nike Ads Made Social Statements Throughout Its History
Nike Issues Black History Month Collection, Announces Social Justice Grantees
Nike's statement in support of protestors earns it record social engagement | The Business of Business
How ethical is Nike? | Ethical Consumer
