Mr Kipling will still sell 'exceedingly good cakes' after bosses save famous catchphrase from axe during brand revamp | Daily Mail Online
Mr Kipling to ditch famous 'good cake' catchphrase after 47 years | Daily Mail Online
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The Branding Source: Mr Kipling brand history
Mr Kipling rubbishes claims it has dropped 'exceedingly good' slogan – Marketing Week
Is Mr Kipling mad to ditch a 46 year old slogan? - brandgym
Don't forget that Mr Kipling does make exceedingly good cakes…
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Mr Kipling mocks 'exceedingly good' strapline axe rumours
Don't forget that Mr Kipling does make exceedingly good cakes…
Mr Kipling - Home
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Don't forget that Mr Kipling does make exceedingly good cakes…
Mr Kipling to ditch famous 'good cake' catchphrase after 47 years | Daily Mail Online
Mr Kipling will continue to use the slogan exceedingly good cakes | UK | News | Express.co.uk
Mr Kipling: “Exceedingly good cakes” catchphrase ditched in £20million brand makeover - Mirror Online
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