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Marketingchef Michael Willeke: Wie Coca-Cola die richtige Balance zwischen Markenhaltung und Produktbotschaft sucht
Employees as Corporate Ambassadors: A Qualitative Study Exploring the Perceived Benefits and Challenges from Three Perspectives | Emerald Insight
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Brand-Specific Leadership: Turning Employees into Brand Champions - Felicitas M. Morhart, Walter Herzog, Torsten Tomczak, 2009
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Brand-Specific Leadership: Turning Employees into Brand Champions - Felicitas M. Morhart, Walter Herzog, Torsten Tomczak, 2009
![Brand-Specific Leadership: Turning Employees into Brand Champions - Felicitas M. Morhart, Walter Herzog, Torsten Tomczak, 2009 Brand-Specific Leadership: Turning Employees into Brand Champions - Felicitas M. Morhart, Walter Herzog, Torsten Tomczak, 2009](https://journals.sagepub.com/cms/10.1509/jmkg.73.5.122/asset/images/large/10.1509_jmkg.73.5.122-fig5.jpeg)
Brand-Specific Leadership: Turning Employees into Brand Champions - Felicitas M. Morhart, Walter Herzog, Torsten Tomczak, 2009
![Brand-Specific Leadership: Turning Employees into Brand Champions - Felicitas M. Morhart, Walter Herzog, Torsten Tomczak, 2009 Brand-Specific Leadership: Turning Employees into Brand Champions - Felicitas M. Morhart, Walter Herzog, Torsten Tomczak, 2009](https://journals.sagepub.com/cms/10.1509/jmkg.73.5.122/asset/images/large/10.1509_jmkg.73.5.122-fig1.jpeg)