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Exclusive: Liverpool will wear New Balance kit - not Nike - until end of delayed season despite £70m-a-year deal starting in June
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Liverpool handed huge shirt sponsorship and Nike financial boost with owners FSG to benefit from new Jurgen Klopp contract
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Liverpool tipped for "significant rise" in revenue as value of Nike deal outlined - Liverpool FC - This Is Anfield
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What it takes to sponsor Liverpool Football Club (why New Balance failed to match Nike's offer) - LawInSport
![Liverpool in talks over record-breaking £80million-a-year new shirt sponsorship deal - Mirror Online Liverpool in talks over record-breaking £80million-a-year new shirt sponsorship deal - Mirror Online](https://i2-prod.mirror.co.uk/incoming/article26843250.ece/ALTERNATES/s1200c/0_Newcastle-United-v-Liverpool-Premier-League.jpg)
Liverpool in talks over record-breaking £80million-a-year new shirt sponsorship deal - Mirror Online
![Report: Liverpool Considering New Shirt Sponsor From Crypto Sector To Take Place Of Standard Chartered - Sports Illustrated Liverpool FC News, Analysis, and More Report: Liverpool Considering New Shirt Sponsor From Crypto Sector To Take Place Of Standard Chartered - Sports Illustrated Liverpool FC News, Analysis, and More](https://www.si.com/.image/ar_16:9%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTg2OTQ2MDg4Mjc4Njk3NDY0/imago1002224706h.jpg)
Report: Liverpool Considering New Shirt Sponsor From Crypto Sector To Take Place Of Standard Chartered - Sports Illustrated Liverpool FC News, Analysis, and More
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