Joe Lycett changed his name to 'Hugo Boss' to protest against the company
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
Joe Lycett reveals he's changed name back from Hugo Boss in "final statement" - Radio X
Why has comedian Joe Lycett changed his name to Hugo Boss? | The Week UK
Comedian Joe Lycett changes name to Hugo Boss in swipe at fashion house | Comedy | The Guardian
Joe Lycett changes name to Hugo Boss
Top 10 Times Joe Lycett Trolled Companies - YouTube
Comedian Joe Lycett legally changes his name to Hugo Boss
Comedian Joe Lycett Has Officially Changed His Name To Hugo Boss - LADbible
Comedian Joe Lycett Legally Changes His Name To Hugo Boss - UNILAD
Hugo Boss, comedian? Fashion defends its brand till the struck of the gavel | MDS
BBC DJ changes name to Joe Lycett amid comedian's Hugo Boss stunt
Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
Pansexual comedian legally changed name to Hugo Boss to piss off company - Queerty
Joe Lycett: Is comedian still called Hugo Boss? | Metro News
Comedian legally changes name to Hugo Boss – important lessons for brands - World Trademark Review
Boss, that's no laughing matter: The new role may not suit comedian formerly known as Joe Lycett - The Economic Times
Comedian Joe Lycett Has Officially Changed His Name To Hugo Boss - LADbible
Joe Lycett 'stands to make £1.5m' from Hugo Boss name change | Metro News
Joe Lycett officially changes his name to Hugo Boss in protest against brand - Mirror Online
Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
Comedian 'legally changes name to Hugo Boss' in trademark taunt - The Irish News
Hugo Boss responds to Joe Lycett after he changed his name to Hugo Boss - Radio X
Joe Lycett: Comedian changes his name to Hugo Boss - BBC News
Joe Lycett sells tickets for Hugo Boss & Friends show as he trademarks Boss La Cease... - Radio X
Here's why comedian Joe Lycett has changed his name to Hugo Boss | The Scotsman
Joe Lycett protest: British comedian Joe Lycett changes name to Hugo Boss as a sign of protest - The Economic Times
Why Did Joe Lycett Just Change His Name To Hugo Boss?
